What is Infobip?
Infobip is the leading Communication Platform as a Service (CPaaS) for conversational customer experiences. It allows UK businesses to integrate communication channels like SMS, WhatsApp, Email, Voice, and RCS into their applications, or use its low-code tools to build contact centers and AI chatbots.
Key Product Stack
The platform is organized into three main categories:
Channels
SMS, WhatsApp, RCS, Email, Voice, Viber, Apple Messages, and more.
Platform
Unified API (CPaaS X), Identity, Authenticate (2FA), and Signals (Fraud Detection).
Solutions
Conversations (Cloud Contact Center), Answers (Chatbots), and Moments (Customer Flow).
Access Methods: API vs Web Interface
Infobip caters to both developers and business users.
- Web Interface (Portal): A comprehensive dashboard to manage campaigns, visual chatbot builders, and reports.
- API Access: Robust RESTful APIs with high throughput and SDKs for Python, Node.js, Java, C#, and more.
AI Integration & MCP Servers
Infobip is pioneering the use of Model Context Protocol (MCP) servers. This allows AI agents (like Claude or custom LLMs) to directly interface with Infobip's tools.
This means your AI agent can be given the "superpower" to send an SMS, check a delivery report, or look up a customer in your database, all through a standardized protocol.