Close.com (formerly Close.io) has evolved from a simple CRM into a sophisticated AI-powered "Sales Command Centre." It is the only platform that puts calling, SMS, and email into one unified multi-channel workflow, saving UK sales reps roughly 10+ hours of admin weekly.
Core AI Features for UK Sales Teams
Close's approach to AI is "Invisible Productivity." Instead of complex prompt engineering, it integrates AI exactly where reps need it:
1. AI Notetaker & Call Assistant
One of the best in the business. It joins your calls (Zoom, Google Meet, or internal dialer), transcribes them, and generates a concise summary of the prospect's needs, objections, and pain points directly into the lead record.
- No more manual typing during important UK discovery calls.
- Perfect for team handovers (e.g., from SDR to AE).
- AI-generated follow-up emails based on the actual conversation.
2. AI Lead Summaries
If a lead has been in your system for months, Close's AI provides a "TL;DR" summary of the entire history. This allows UK reps to ramp up on a deal in 30 seconds instead of scrolling through massive activity feeds.
3. Automated Multi-Channel Workflows
UK businesses often struggle to manage LinkedIn, Email, and Phone tasks. Close allows you to build sequences that mix all three. The AI monitors response sentiment and pauses the sequence automatically when a human needs to step in.
UX & Implementation for UK SMEs
Close is "opinionated" software. It doesn't want to be everything to everyone (like Salesforce). It wants to be the best tool for outbound sales. This focus makes it incredibly easy to learn. A new UK startup can be fully moved into Close and making calls within a single afternoon.
UK Pricing Strategy 2026
Close is priced for growth-stage UK companies. It is more expensive than "basic" CRMs but significantly cheaper than stacking Salesforce + Salesloft + Gong.
- Solo: (~£45/mo). 1 user, essential calling & email.
- Essentials: (~£95/mo). Up to 3 users. AI Lead Summaries.
- Growth: (~£115/mo). **UK Favorite.** Unlocks AI Notetaker and multi-channel workflows.
- Scale: (~£155/mo). Predictive dialer for high-volume UK outreach.
Pros for UK Businesses
- Speed of Execution: The built-in Power Dialer makes cold calling 3x faster.
- Unified Inbox: See all emails, texts, and missed calls in one view.
- Zero Admin: The AI Notetaker actually works and saves genuine time.
- GDPR Ready: Excellent privacy controls and data storage options for UK/EU businesses.
Cons for UK Businesses
- No Native Marketing: You'll still need a tool like Mailchimp or Brevo for newsletters.
- Pricing: The 14-day trial is short for larger teams.
- Mobile app: While improving, the desktop experience remains superior for power users.
Verdict: Is Close right for you?
Close.com is our #1 recommendation for UK businesses whose revenue relies on active outreach. If you have a sales team that makes calls and sends emails, and you want to eliminate "CRM fatigue," Close is the winner. It's the closest you'll get to a CRM that sells for you.
Ready to stop "using" a CRM and start selling?
Try Close.com free for 14 days. Most UK teams see a 20% boost in activity within the first week.
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