Dealfront, formerly known as Leadfeeder, is a comprehensive B2B sales intelligence platform that specialises in identifying companies that visit your UK website, even if they don't fill out a form. The platform combines website visitor identification technology with an extensive B2B database, intent signals, and sales automation tools to create a complete lead generation ecosystem for UK businesses.
Since rebranding from Leadfeeder and expanding its capabilities, Dealfront has evolved into a full-scale go-to-market platform that serves over 15,000 companies worldwide, with a strong focus on the European market and GDPR compliance - making it particularly suitable for UK businesses.
Key AI-Powered Features for UK B2B Lead Generation
Dealfront's core functionality revolves around turning anonymous website traffic into actionable B2B leads through advanced AI and data intelligence:
1. Advanced Company Identification from Website Visitors
By installing a tracking script on your UK business website, Dealfront identifies the companies whose employees are browsing your site. It uses sophisticated IP address lookup combined with its extensive company database to provide detailed firmographic information.
- Reveals the names of companies visiting your UK website with high accuracy
- Provides comprehensive firmographic data including industry, company size, location, and revenue
- Identifies "warm" leads who are already showing genuine interest in your products or services
- Tracks visitor behaviour patterns to understand engagement levels
2. AI-Powered Visitor Behaviour Tracking & Intent Signals
Dealfront tracks detailed behaviour of identified company visitors on your UK website, including pages viewed, time spent, frequency of visits, and content engagement. The platform uses AI algorithms to generate engagement scores and buying intent signals.
- Detailed insights into which UK companies are most engaged with your content
- Identifies specific pages, products, or services that prospect companies are researching
- AI-powered lead scoring to rank prospects based on their likelihood to convert
- Real-time buying intent signals based on website behaviour patterns
- Historical visitor data to understand engagement trends over time
3. Comprehensive B2B Database & Contact Intelligence
Dealfront provides access to a database of over 60 million companies and 400 million verified business contacts worldwide, with strong coverage of UK and European markets. The platform uses AI to verify and enrich contact data.
- Access to verified contact details for key decision-makers in identified companies
- AI-powered data enrichment to ensure contact accuracy and completeness
- Strong coverage of UK businesses across all industries and company sizes
- Regular data updates to maintain accuracy and compliance
4. Seamless CRM Integration & Lead Automation
The platform integrates seamlessly with popular CRM systems used by UK businesses, including Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics. This enables automatic lead creation and data synchronisation.
- Automated creation and updating of leads and accounts in your CRM
- Customisable lead routing rules to assign prospects to the correct UK sales representatives
- Real-time data synchronisation to ensure sales teams have up-to-date information
- Integration with marketing automation platforms for nurturing campaigns
5. Multi-Channel Outreach & Sales Automation
Dealfront enables UK businesses to engage prospects across multiple channels, including email campaigns, LinkedIn outreach, and targeted display advertising through its Promote feature.
- Multi-channel outreach capabilities including email, LinkedIn, and display ads
- Automated follow-up sequences based on visitor behaviour
- Personalised messaging using company and visitor data
- Campaign performance tracking and optimisation
Ease of Use & Implementation for UK Businesses
Dealfront is designed to be user-friendly for UK sales and marketing teams. Implementation involves adding a tracking script to your website (similar to Google Analytics) and connecting your CRM and other business tools. The web-based dashboard provides clear visibility into visiting companies and their activities, with intuitive filtering and reporting capabilities.
The platform offers comprehensive onboarding support, including setup assistance, training sessions, and ongoing customer success management to ensure UK businesses maximise their return on investment.
Pricing & Plans (UK Focus)
Dealfront operates on a custom pricing model based on company size, website traffic, and feature requirements. While specific pricing isn't publicly available, UK businesses can expect:
| Plan | Typical UK Pricing | Key Features |
|---|---|---|
| Starter | From £200-400/month | Website visitor identification, basic lead data, CRM integration, email support |
| Professional | From £500-1,500/month | Advanced filtering, intent signals, email automation, API access, phone support |
| Enterprise | Custom pricing | Full platform access, custom integrations, dedicated support, advanced analytics |
All plans include a 14-day free trial, allowing UK businesses to test the platform's capabilities before committing to a paid subscription. Pricing typically scales based on the number of identified companies per month and features included.
UK Pricing Note: Pricing is typically quoted in EUR or USD. UK businesses should factor in currency conversion and VAT when budgeting. Contact Dealfront directly for accurate UK pricing and payment options.
GDPR Compliance & Data Security for UK Businesses
As a European company, Dealfront is built with GDPR compliance at its core, making it particularly suitable for UK businesses concerned about data protection post-Brexit. The platform processes data in accordance with European privacy regulations and maintains strict data security standards.
- Full GDPR compliance with data hosted within the EU
- Transparent data processing practices and privacy controls
- Secure data handling and encryption protocols
- Regular compliance audits and certifications
- Clear opt-out mechanisms and data subject rights
Customer Support & UK Availability
Dealfront provides comprehensive support for UK businesses through multiple channels:
- Help Centre & Knowledge Base: Extensive online documentation, FAQs, and tutorials
- Email & Chat Support: Technical assistance and user queries during European business hours
- Phone Support: Available for higher-tier plans
- Webinars & Training Resources: Regular training sessions to help UK users maximise platform value
- Customer Success Management: Dedicated support for enterprise customers
- European Presence: Support accessible during UK business hours with local market understanding
✅ Pros for UK B2B Businesses
- • Identifies anonymous B2B website visitors with high accuracy rates
- • Comprehensive sales intelligence database with 60M+ companies
- • Real-time buying intent signals and engagement tracking
- • Seamless CRM integrations with popular UK business tools
- • GDPR compliant and built specifically for European market
- • Advanced filtering with 100+ targeting criteria
- • AI-powered lead scoring and prioritisation
- • Multi-channel outreach capabilities
- • Strong for Account-Based Marketing (ABM) strategies
- • User-friendly interface for UK sales and marketing teams
- • Excellent for prioritising sales follow-up activities
- • European support team with UK business hours coverage
❌ Cons for UK B2B Businesses
- • Pricing can be expensive for smaller UK businesses
- • Learning curve for advanced features and setup
- • Requires consistent website traffic for optimal ROI
- • May be overly complex for simple lead generation needs
- • Custom pricing model lacks transparency
- • Data accuracy and match rates can vary by industry
- • Cost can escalate with higher traffic volumes
- • Less effective for very small niche UK businesses
- • Requires ongoing optimisation for best results
Alternatives to Dealfront for UK Businesses
For UK businesses looking for website visitor identification and B2B lead generation tools, consider these alternatives:
- ZoomInfo: Comprehensive B2B database and GTM platform with visitor identification features, typically enterprise-focused
- Albacross: European-based website visitor identification tool with GDPR compliance
- Lead Forensics: UK-based company specialising in identifying website visitors
- Leadinfo: European alternative focusing on website visitor identification
- Apollo.io: All-in-one sales intelligence platform with prospecting capabilities
User Reviews & Feedback from UK Businesses
Dealfront is well-reviewed on platforms like G2, Capterra, and Trustpilot. UK users consistently praise several key aspects:
- Lead Quality: Users report significant improvements in lead quality and conversion rates
- Ease of Integration: Seamless integration with existing CRM and marketing tools
- Customer Support: Responsive support team with good understanding of UK market needs
- Data Accuracy: High accuracy rates for company identification and contact data
- ROI: Strong return on investment for businesses with sufficient website traffic
Common feedback points include the need for higher website traffic volumes to maximise value and the learning curve associated with advanced features. However, most UK users report significant improvements in their sales pipeline and lead generation effectiveness.
Verdict & Recommendation for UK Businesses
Dealfront is a highly valuable and comprehensive sales intelligence platform for UK B2B businesses looking to maximise lead generation opportunities from their existing website traffic. Its evolution from Leadfeeder into a full-scale go-to-market platform provides UK businesses with a powerful suite of tools for identifying, engaging, and converting prospects.
The platform's ability to identify companies showing interest in your products or services, combined with AI-powered insights and multi-channel outreach capabilities, provides a significant competitive advantage for proactive UK sales and marketing teams. The strong GDPR compliance and European focus make it particularly suitable for UK businesses operating in the post-Brexit landscape.
While the investment is substantial and the platform requires sufficient website traffic to deliver optimal ROI, UK businesses with the right profile and commitment to leveraging the platform's full capabilities can achieve impressive results in terms of lead quality, sales pipeline acceleration, and revenue growth.
Highly recommended for UK B2B businesses seeking to identify companies visiting their website, understand their engagement patterns, and generate more qualified sales leads. Particularly effective for Account-Based Marketing strategies and improving sales outreach effectiveness.
Could Dealfront help you uncover hidden B2B leads on your UK website? Start your 14-day free trial today and discover which companies are already showing interest in your products or services.
