"Cognism is the gold standard for UK B2B sales teams. In an era where data quality and compliance are paramount, their Diamond Data® phone verification and localized UK support make it indispensable for serious outreach."
Leading AI & Data Privacy Features
Cognism has evolved far beyond a simple data provider. In 2026, it serves as an AI-powered growth engine specifically optimized for the UK and European regulatory landscape.
1. Diamond Data®: Human & AI Verification
The biggest bottleneck in UK sales is reaching decision-makers on mobile devices. Cognism's Diamond Data® combines AI-driven cleaning with human verification to ensure direct-dial accuracy that competitors struggle to match.
- Human-verified mobile numbers for higher connect rates.
- AI-powered data enrichment that updates records in real-time.
- Global coverage with market-leading accuracy in the UK/EMEA regions.
2. Intent Signals (Bombora Partnership)
Stop guessing who is in-market. Cognism integrates industry-leading AI intent signals (powered by Bombora) to show UK sales teams exactly which accounts are researching their solutions right now.
- Identify active buying research before competitors do.
- Prioritise accounts based on real-world web behaviour.
- Customised intent topics tailored to UK specific industries.
3. Sales Trigger Events
Cognism's AI monitors thousands of data points across the UK business landscape to alert teams to "ready-to-buy" moments. Whether it's a new funding round, a C-suite hire, or a technology switch, the platform ensures your timing is perfect.
- Automated alerts for job changes and company news.
- Technographic tracking (see what tech your prospects are using).
- Dynamic list building that refreshes as prospects move.
Compliance: The "UK Advantage"
For UK businesses, GDPR isn't optional. Cognism differentiates itself by maintaining a strictly compliant database, providing "legitimate interest" data processing that aligns with ICO guidelines.
This focus on European compliance makes it the preferred choice for UK enterprises over US-centric platforms that often play fast and loose with data privacy regulations.
Pricing & Value for UK Teams
Cognism does not publish fixed pricing, as each contract is tailored to the team size and data requirements. However, it is positioned as a premium solution.
- Seat-based Pricing: Scalable for small UK startups to large enterprises.
- Unlimited Viewing Plans: Available for teams that need high-volume prospecting.
- Integrated Credits: Seamless integration with CRM systems like Salesforce and HubSpot.