Lusha has evolved from a simple browser extension into a formidable sales intelligence platform that specifically benefits UK businesses through its "quality over quantity" approach. While competitors like ZoomInfo focus on massive enterprise contracts, Lusha offers a flexible, highly accurate solution that empowers SDRs to bypass gatekeepers with verified direct mobile numbers.
Core Features for UK Market
Our extensive testing of Lusha's 2026 platform capabilities reveals a tool that prioritizes actionable data over vanity metrics. The platform is designed to sit invisibly in your workflow until you need it.
1. Intent-Driven Prospecting
Powered by Bombora, Lusha's intent data allows UK sales teams to identify which companies are actively researching their solution *before* making the first call.
- Buying Signals: Monitor intent topics (e.g., "SaaS CRM") to detect surging interest.
- Timing: Reach out when the prospect is in the research phase, increasing conversion rates.
- Job Changes: Get alerted when key decision makers move companies.
2. The "Everywhere" Browser Extension
Lusha's flagship feature remains the market leader in usability. It works overlaying LinkedIn, Sales Navigator, and Salesforce to reveal contact data instantly.
- Instant Reveals: Click one button to get verified personal emails and mobile numbers.
- Icebreakers: AI generates personalized opening lines based on prospect activity.
- Export: One-click sync to HubSpot or Salesforce.
3. Data Enrichment & Hygiene
Keep your UK CRM healthy by automatically updating old records with fresh Lusha data.
- Bulk Enrichment: Update thousands of records via CSV upload.
- API Access: Programmatically enrich leads as they sign up for your product.
Ease of Use
Lusha wins on simplicity. There is virtually zero learning curve. A new UK SDR can be onboarded and finding leads within 15 minutes. The interface is clean, fast, and remarkably intuitive compared to clunkier enterprise tools.
Pricing Analysis (2026)
Lusha operates on a credit-based model. Pricing is USD-based, so UK businesses should account for exchange rates. It stands out for offering monthly rolling contracts.
- Free Tier: ~50 credits/mo. Perfect for testing accuracy before buying.
- Pro Plan (~£23/mo/user): 480 credits/yr. Unlocks export to CRM and list building.
- Premium Plan (~£40/mo/user): 960 credits/yr. Adds bulk reveal and intent signals.
Verdict on Value: Excellent for SMEs. The ability to start small without a £15k annual contract makes it the most accessible premium data tool for UK startups.
Pros
- Mobile Accuracy: Consistently provides higher quality direct dials than competitors.
- Usability: The browser extension is the gold standard for ease of use.
- Flexibility: Monthly plans allow scaling up/down without penalty.
Cons
- Credit Limits: 1 credit per email can burn valuable budget on throwaway leads.
- Smaller Database: While growing, it has fewer records than ZoomInfo or Apollo globally.
Final Verdict
Lusha is our top recommendation for UK businesses that value speed, agility, and accurate mobile data. It is not the "database of everything" (ZoomInfo holds that title), nor is it the "cheapest bulk option" (Apollo wins there). Instead, Lusha is the sniper rifle of sales intelligence. It is perfect for teams that know who they want to target and need the correct phone number right now.