"Moz Pro is the grand old duke of SEO software. It doesn't scream 'AI' at you, but its algorithms and metrics like Domain Authority (DA) are the industry standard for measuring website strength in the UK."
Key Features for UK SEO Work
Moz helps you understand visitors, ensuring your UK site is technically sound and ranks well.
1. Keyword Explorer
Discover the best keywords for your UK audience.
- Keyword Difficulty: Know instantly how hard it will be to rank for a term.
- Organic Click-Through Rate (CTR): Estimates how many clicks you'll actually get (vs. ads or snippets).
2. Site Crawl (Technical SEO)
Fix technical issues before they hurt your rankings.
- Weekly Crawls: Automatically scans your site for broken links, missing titles, and duplicate content.
- Prioritized Issues: Tells you which bugs to fix first for the biggest impact.
3. Link Explorer
Analyze your backlink profile and spy on competitors.
- Domain Authority (DA): The score everyone uses to judge site quality.
- Spam Score: Identifies toxic links that could trigger a Google penalty.
Why UK SEO Agencies Use Moz
Moz is famous for its educational resources and community. For UK agencies training junior staff, Moz's clean interface and explanations make it the easiest enterprise tool to learn. It's less overwhelming than Semrush or Ahrefs.
UK Pricing & Plans
Moz offers standard tier pricing, often invoiced in USD but widely used in the UK.
- Standard: Approx £79/mo ($99). Good for beginners. Limits on keywords and crawls.
- Medium: Approx £145/mo ($179). The most popular plan. Full access to keyword tools.
- Large: For agencies and big in-house teams.
- Premium: For large enterprises needing massive data allowence.