"For UK B2B companies, data hygiene is the biggest barrier to AI adoption. Clearbit solves this by ensuring every record in your CRM is complete, verified, and actionable, making it a foundational tool for modern sales stacks."
Key AI Features for UK Lead Gen
Clearbit's platform focuses on three core pillars: Enrichment, Identification (Reveal), and Intelligence.
1. Real-Time Data Enrichment
Automatically append over 100 data points to any email address or domain. For UK records, Clearbit provides crucial firmographic details.
- Firmographics: Revenue, employee count (UK-specific), industry, and technologies used.
- Role Data: Verified job titles and seniority levels for decision-makers.
- Freshness: Data is refreshed in real-time to reflect job changes or company news.
2. Clearbit Reveal (Visitor ID)
Turn anonymous UK website traffic into company profiles.
- IP Intelligence: Identify which companies are browsing your site, even without form fills.
- Personalization: Show different content to enterprise visitors versus SMEs based on the identified data.
- Alerts: Notify UK sales reps instantly when a target account lands on high-intent pages (e.g., pricing).
3. Lead Scoring & Intent
Using machine learning, Clearbit identifies your ideal customer profile (ICP) and scores incoming leads.
- Predictive Scoring: Automatically grade new UK leads based on their fit with your best customers.
- Intent Signals: Combine enrichment data with browsing behavior to spot high-intent buyers.
The UK Perspective: Compliance & Accuracy
Operating in the UK means strictly adhering to GDPR. Clearbit is known for its compliant data sourcing and rigorous privacy standards, which is a key differentiator against improved cheaper alternatives.
Furthermore, its coverage of UK technology companies and startups is excellent, making it ideal for selling to the British tech sector.
UK Pricing & Plans
Clearbit's pricing is customized based on volume (API requests, CRM records) and packages. It sits at the premium end of the market.
- Enrichment Package: Priced per record managed/enriched.
- Reveal Package: Based on monthly unique visitors.
- Platform Access: Enterprise-wide licenses are available for larger UK teams.