"For UK SEOs, 'ranking' is the only metric that matters. Frase reverses-engineers the top 20 Google UK results to show you exactly what topics, questions, and keywords your content needs to cover to compete."
Key AI Features for UK SEOs
Frase combines research and writing into a single interface, making it vastly superior to using ChatGPT in isolation.
1. SERP Analysis & Content Briefs
Enter a keyword (e.g., "best ISA accounts"), and Frase scrapes the top 20 Google UK results.
- Topic Modeling: See a heatmap of keywords your competitors are using that you aren't.
- Automated Briefs: Generate a full article outline with headings and sub-topics in seconds.
- Question Research: Pull "People Also Ask" questions directly from Google and Quora.
2. Content Optimization (Content Score)
As you write, Frase scores your content from 0-100 based on topic coverage relative to competitors.
- Real-Time Scoring: Watch your score improve as you add recommended keywords.
- Gap Analysis: Identify missing topics that are preventing you from ranking #1.
3. AI Writer
Frase includes an AI writer specifically tuned for SEO content.
- "Write About This": Click a heading in your outline, and the AI will write a paragraph about it.
- Rewriting: Improve readability or expand on thin content without losing context.
The UK Perspective: Localized SERPs
Crucially for UK businesses, Frase allows you to set the target location to "United Kingdom" (google.co.uk). This ensures your keyword research and competition analysis are relevant to the local market, not skewed by US results.
UK Pricing & Plans
Frase is competitively priced, especially considering it replaces multiple tools (keyword research + writing).
- Solo: Perfect for freelance writers or solo UK SEOs (limited articles/month).
- Basic: For small teams focusing on a few articles per week.
- Team: Unlimited document scoring and multiple user seats.